Shopping in Lignano
Salumeria da Luciano
No, I didn’t buy anything there (I didn’t buy food out of restaurants, otherwise I would), but couldn’t resist to stop and look, each time I passed in front of the shop – several times a day.
I don’t know what is the strongest reason to attract people – maybe the very large window, maybe the geometric organization of the displayed items, maybe the sense of quality that the whole transmits, but this store should be a case study in merchandising. At night, the perfect illumination enhances the views, and Salumeria da Luciano becomes the greatest monument in Lignano.
We had a serious problem in Lignano – the shops were not enough to Fernanda, but having a rental car we were free to browse Italy searching for something.
The closest mall was found in Palmanova, a big one, fortunately with the same concept and image as the Campera outlet here in Portugal, that doesn’t please her.
I won time to visit Palmanova and Udine, so, no reason to complaint.